It seems like yesterday that my EOS 40D was at the forefront of camera technology. The amount of features now available on so-called “consumer” DSLR make them incredible value for money.
The new 550D from Canon clearly takes advantage of some of the new technologies first introduced in their EOS 7D. Not only does it take photos with an 18 mega pixel sensor, but shoots 1080p HD movies, has a 9-point autofocus system, 63-zone metering, a smudge-resistant 3-inch screen with live view and an input for an external microphone.
Video is not something I’ve been that interested in before, but check out the quality in this YouTube video – getting something like that as a standard feature is stunning (click through the video to see it in HD).
Press Release
18MP, 1080p HD Movies, ISO 6400: Canon redefines the boundaries of the consumer DSLR with the EOS 550D
United Kingdom / Republic of Ireland, 8th February 2010 – Canon today announces a groundbreaking new addition to its expanding, world-famous EOS range of Digital SLR cameras – the EOS 550D.
The EOS 550D redefines the boundaries of Canon’s consumer DSLR range, incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favoured by consumers. With a newly-developed 18 Megapixel (MP) APS-C CMOS sensor, coupled with Canon’s advanced DIGIC 4 image processor and the ability to shoot Full HD movies, photography enthusiasts are empowered to explore new levels of creativity.
Creative control with no compromise on quality
The EOS 550D makes Canon’s powerful imaging technology more accessible to consumers. Canon’s advanced DIGIC 4 image processor and 18MP sensor support standard ISO settings of 100 – 6400 (expandable to 12800), while enhanced in-camera noise reduction technology boosts performance in low light conditions. The system’s 14-bit image processing also produces smoother tonal gradation and natural looking colours for high quality prints and on-screen display.
For swift and accurate focusing, the EOS 550D features a 9-point AF system with one extra-sensitive cross–type point at the centre for f/2.8 or faster lenses. The EOS 550D also supports high-speed, continuous shooting at 3.7 frames per second (fps). These features provide users with the opportunity to exert greater control over their images, allowing them to capture split-second moments with ease and accuracy.
Continuing Canon’s tradition of filtering new technology and features down from its advanced and professional DSLR ranges, the EOS 550D includes the iFCL metering system first launched in the EOS 7D. New for EOS is the ability to set the top limit for automatic ISO, allowing users to control the maximum amount of noise in their images. In a first for entry level EOS, exposure compensation and bracketing can be set up to plus or minus five and two stops respectively, allowing the photographer to take a number of differently exposed versions of the same shot to ensure they capture a well-exposed image, even in difficult lighting conditions.
“Digital SLR photography has captured the imagination of consumers globally,” said Kieran Magee, Director of Product Planning, Consumer Products, Canon Europe. “Every year, more and more individuals are looking to record key life events with unrivalled quality or to test and explore their creativity. The EOS 550D redefines the entry level DSLR category, putting technologies and features previously the preserve of the professional into the hands of the consumer – allowing them to achieve outstanding results. With the EOS 550D, consumers are free to explore the limits of their own creative vision.”
EOS Movies: Full HD video with creative control
As the ability to record Full HD video becomes increasingly important, Canon continues to deliver DSLR technology that sets the industry benchmark for multimedia functionality. The EOS 550D records video in full 1920x1080p HD resolution, allowing photographers to select the frame rate preferred from 30, 25 and 24fps, as well as offering 720p video at 60 and 50fps. The EOS 550D also includes a 3.5mm stereo microphone socket, enabling the use of an external microphone when capturing video.
Photographers can also take manual control over exposure settings, changing the depth of field and degree of motion blur to shoot more creatively. To provide the best possible video quality, highlight tone priority (HTP) can be set independently for movie capture, without changing any still image capture settings. In situations where the subject is further away, the EOS 550D Movie Crop function records with the central 640×480 pixel area of the sensor, creating an effective magnification of approximately seven times. The EOS 550D is the first in the EOS range to feature Movie Crop and gives consumers more flexibility to capture important moments which would otherwise be too far away.
A clear view of your world
The EOS 550D also allows photographers to view their images and video in unhindered clarity. A 7.7cm (3.0”) 3:2 Clear View LCD screen with 1,040k dot resolution makes it possible to see 100% of captured images with no borders. The anti-reflective, water-repellent coating also makes it easier to see the screen in bright conditions and from a variety of angles.
EOS build – Canon quality
As consumers would expect from an EOS DSLR, the EOS 550D is built to a high quality specification. It features bigger, more intuitive buttons which have been redesigned following feedback from users. Based on this feedback, the EOS 550D also features an additional button on the new, battery grip, allowing aperture settings to be changed when shooting with the camera in a vertical position, without having to reorient the body.
Share the moment with friends and family
For EOS 550D photographers, shooting great pictures and video is just a first step. Thanks to an integrated HDMI port compatible with High-Definition Multimedia Interface – Consumer Electronics Control (HDMI-CEC), video and images stored on the EOS 550D can be viewed on an HD-ready TV and controlled via the TV remote.
For users who want to transfer content wirelessly, the EOS 550D includes Eye-Fi connected functions. The EOS 550D features a dedicated Eye-Fi section in the User Interface and it disables the automatic power-down function when an Eye-Fi card is transmitting – allowing users to transfer content easily and without interruption.*
Accessories
The EOS 550D is fully compatible with all Canon EF and EF-S lenses and EX series Speedlite flash units, including the compact Speedlite 270EX. The EOS 550D is also compatible with the new RC-6 Remote Control, allowing photographers to capture high quality stills and Full HD video without touching the camera body. The slim line infrared controller can trigger the shutter release from up to five metres away, with users able to select either immediate release or a two second delay for greater flexibility when shooting. As well as supporting EOS 550D, the RC-6 is also compatible with the EOS 450D, 500D, 7D and 5D Mark II.
CANON iMAGE GATEWAY – share your stories
Owners of the new Canon EOS 550D can join the CANON iMAGE GATEWAY, a free online facility for Canon users that makes it easy to share their photos and video. Users can take advantage of up to 2GB of personal storage space, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.
Features at a glance:
Availability
The EOS 550D is available from 24th February 2010.
Disclaimer
* This product is not guaranteed to support Eye-Fi card functions (including wireless transfer). In case of an issue with an Eye-Fi card, please check with the card manufacturer.
Also note that approval is required to use Eye-Fi cards in many countries or regions. Without approval, use of the card is not permitted. If it is unclear whether the card has been approved for use in the area, please check with the card manufacturer.
Technologies Explained – EOS 550D
Canon CMOS sensor
Exclusively designed and manufactured by Canon to work in combination with its own DIGIC processors, Canon’s CMOS technology integrates advanced noise reduction circuitry at each pixel site delivering virtually noise-free images. In comparison with CCD technology, the lower power consumption characteristics of Canon’s CMOS sensors also contribute to longer battery life.
Signal conversion in Canon’s CMOS sensors is handled by individual amplifiers at each pixel site. Unnecessary charge transfer operations are avoided, vastly speeding up the process of getting the signal to the image processor. Noise is reduced, power consumption is limited and faster frame rate potential is increased.
DIGIC
Image data captured by the CMOS sensor is processed by Canon’s purpose-built DIGIC image processors before being written to the camera’s memory card. DIGIC technology uses advanced image processing algorithms to ensure precise, natural colours, tonal graduation, accurate white balance, and advanced noise reduction. Ultra-fast processing speeds result in highly responsive camera operation and near-instant start-up times.
DIGIC chips work with a high speed image buffer – reading, processing, compressing and writing image data fast enough to keep the buffer clear during long continuous shooting bursts. And because DIGIC integrates all key processing functions, power consumption is kept to a minimum.
iFCL metering system with 63-zone Dual-layer Metering sensor
The iFCL system uses focus, colour and luminance information to determine consistently exposed shots. All focus points provide distance information to the metering system to determine proximity to the subject and allow the algorithm to weight the exposure accordingly.
The EOS 550D features a new metering sensor with 63 zones compatible with all nine AF points. Typically, metering sensors are more sensitive to red subjects which can lead to overexposure. The EOS 550D combats this with the dual layer sensor, which has one layer sensitive to red and green light and one that is sensitive to blue and green light.
The metering algorithm then compares the level of the two layers and adjusts the meter reading accordingly.
EOS Integrated Cleaning System
The EOS Integrated Cleaning System combats sensor dust in three important ways:
Reduce, Repel and Remove.
1. Reduce – Internal camera mechanisms are designed to minimise dust generation. The redesigned body cap prevents dust generation through wear on the cap itself
2. Repel – Anti-static technologies, including a special fluorine coating, are applied to the low-pass filter covering the front of the sensor so as not to attract dust
3. Remove – A Self-Cleaning Sensor Unit uses hi-frequency vibrations to shake dust from the infrared filter for a period of approximately one second after each start up. For instant shooting after power up, this feature is disabled immediately as the shutter release is depressed
Canon has also developed an internal Dust Delete Data system, which can map the position of visible dust on the sensor. This can then be deleted automatically after the shoot with the latest Digital Photo Professional software.
Clear View LCD
The EOS 550D features a 7.7cm (3.0”) 3:2 Clear View LCD screen offering approx 720×480 pixel resolution with 1040k dots. This allows high-quality viewing of images and ultra-accurate focus checks in playback. Thanks to a wide 160º angle of view, the Clear View LCD can be viewed in a wide range of environments with ghosting and reflections being eliminated thanks to Canon’s unique dual layer anti reflective coating. This combination of features enables photographers to shoot from awkward angles.
EOS Movie
The EOS Movie function allows the EOS 550D users to record 1080p HD movies with manual control and selectable frame rates.
Thanks to the large (22.3 x 14.9mm) integrated CMOS sensor, photographers have greater ability to control depth of field. The exposure of the movie can be controlled in Manual mode, allowing full control of shutter speeds and apertures. It is possible to select frame rates from: 30 (29.97), 25, and 24 (23.976), with 60 (59.94) and 50 available at resolutions of 720p. Program mode also allows photographers to easily
shoot HD video without worrying about exposure settings – ideal when needing to capture split-second action as it unfolds.
In situations where the subject is further away, the EOS 550D’s Movie Crop function records with the central 640×480 pixel area of the sensor, creating an effective magnification of up to seven times the focal length of the lens.
Picture Styles
Picture Style presets simplify in-camera control over image qualities. Picture Style presets can be likened to different film types – each one offering a different colour response. Within each selectable preset, photographers have control over sharpness, contrast, colour tone and saturation. The camera’s factory default configuration is set to deliver immediately-usable JPEG images without need for additional menu settings. Picture Style presets applied to a RAW image can be revised with Canon’s Digital Photo Professional software.
The six presets are:
1. Standard – for crisp, vivid images that don’t require post-processing
2. Portrait – optimises colour tone and saturation and weakens sharpening to achieve attractive skin tones
3. Landscape – for punchier greens and blues with stronger sharpening to give a crisp edge to mountain, tree and building outlines
4. Neutral – ideal for post-processing
5. Faithful – adjusts colour to match the subject colour when shot under a colour temperature of 5200K
6. Monochrome – for black and white shooting with a range of filter effects (yellow, orange, red and green) and toning effects (sepia, blue, purple and green)
The User Defined Picture Styles can be used to store up to three customised pre-sets, or any of the pre-sets available for download from Canon’s web site at www.canon.co.jp/Imaging/picturestyle/file/index.htm.
Software
Digital Photo Professional Software
Digital Photo Professional software provides high speed, high quality processing of lossless RAW images. Processing with Digital Photo Professional allows real-time display and immediate application of image adjustments, giving control over RAW image variables such as white balance, dynamic range, exposure compensation, noise reduction and colour tone – plus the ability to view Auto Focus points on an image. The Lens Aberration correction tool allows precise correction of different types of distortion caused by certain cameras. Images can be recorded in camera with sRGB or Adobe RGB colour space. Images can also be rotated and trimmed allowing users to correct framing and horizons as part of the RAW processing.
Digital Photo Professional supports sRGB, Adobe RGB, ColorMatch RGB, Apple RGB and Wide Gamut RGB colour spaces. ICC (International Colour Consortium) profiles can be attached to TIFF or JPEG images when converted from RAW. This allows faithful reproduction of colours in software applications that support ICC profiles, such as Adobe Photoshop. For improved efficiency, a set of image adjustments can be saved as a recipe and applied.
EOS Utility
The latest version of EOS Utility provides essential support for Live View remote shooting (with the ability to overlay an image to assist with alignment of subsequent shots during product photography), camera configuration and image transfers. Tightly integrated with Digital Photo Professional, EOS Utility can be configured to monitor ‘hot’ folders, automatically renaming and moving incoming images to a structured file system. Users can also tag their images with EXIF data, including copyright information.
Picture Style Editor
Picture Style Editor allows photographers to create individual Picture Styles that meet their personal requirements. Each Picture Style contains detailed information on how specific colours should be represented within an image. Once new Picture Styles have been created, they can be uploaded directly into the camera and applied to JPEG or RAW images. When working with RAW files in DPP, both personal Picture Styles and predetermined Picture Styles can all be adjusted.
